Lucky, Hikmat Maulana and Titiek, Tjahja Andari and Iis, Maliya dewi (2017) THE EFFECTS OF BRAND IMAGE AND PRODUCT QUALITY FOR THE PURCHASING DECISIONS J’FAST PANCAKE DURIAN PRODUCT (CASE STUDIES ON SUPERMARKETS IN BOGOR). Bogor International Conferences of Social Science 2017. p. 44.
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Abstract
This research aim to identify influences of the brand image and product quality of the purchasing decisions J’Fast Pancake Durian product. The sample used in this research was 100 respondents chosen with non probability sampling and questionnaire used as a method to collected the data. The result in this research show that brand image and quality product are together effects positively and significantly influencing to the purchasing decisions J’Fast Pancake Durian. Brand image is positively and significantly influencing to the purchasing decisions J’Fast Pancake Durian. Quality product is positively and significantly influencing to the purchasing decisions J’Fast Pancake Durian. Brang image and quality product could explain the changes in the purchasing decisions for 57,3% and the balance of 42,7% is explained by other variables which did not included in this research. Brand image is the most influential variabel in the purchasing decisions J’Fast Pancake Durian Product.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi (FE) > Manajemen |
| Depositing User: | Andri Brawijaya |
| Date Deposited: | 11 Oct 2021 03:15 |
| Last Modified: | 11 Oct 2021 03:15 |
| URI: | http://repository.unida.ac.id/id/eprint/1125 |
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