PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI ABBA TAJUR KOTA BOGOR

Suhendi, Noval Abusalam (2019) PENGARUH SUASANA TOKO TERHADAP KEPUTUSAN PEMBELIAN DI KEDAI ABBA TAJUR KOTA BOGOR. Skripsi thesis, Universitas Djuanda Bogor.

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Abstract

THE EFFECT OF STORE ATMOSPHERE ON PURCHASING DECISIONS IN KEDAI ABBA TAJUR, BOGOR CITY ABSTRACT The purpose of this study is to find out how visitors respond to the atmosphere of the store (exterior, interior, layout and interior display) and purchasing decisions at Kedai Abba Tajur, Bogor City. The purpose of this study is also to look at the influence of the store atmosphere (exterior, interior, layout and interior display) partially and simultaneously on purchasing decisions at Kedai Abba Tajur, Bogor City. The object and location of this study are visitors to the Kedai Abba Tajur, Bogor City. The research method is descriptive and verification methods. The sample used in this study were 100 consumers who have made purchases at Kedai Abba.. Based on the results of the study, simultaneous and partial store atmosphere (exterior, interior, layout and interior display) has a positive and significant effect on purchasing decisions at Kedai Abba Tajur, Bogor City.. Keywords: Kedai Abba, Store Atmosphere, Exterior, Interior, Layout, Interior Display, Purchase Decision

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