PENGARUH MOTIVASI USAHA, KEMAMPUAN DAN KREATIVITAS TERHADAP KINERJA UMKM DI KECAMATAN CARINGIN KABUPATEN BOGOR (Kasus Pada UMKM Konveksi dan Boneka)

Mulyadi, Musa (2021) PENGARUH MOTIVASI USAHA, KEMAMPUAN DAN KREATIVITAS TERHADAP KINERJA UMKM DI KECAMATAN CARINGIN KABUPATEN BOGOR (Kasus Pada UMKM Konveksi dan Boneka). Skripsi thesis, Universitas Djuanda Bogor.

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Abstract

THE EFFECT OF BUSINESS MOTIVATION, ABILITY, AND CREATIVITY ON UMKM PERFORMANCE (The Case of Convection and Doll UMKM) ABSTRAK The performance of UMKM is a very important part to achieve the goals of a business. Given the large influence of business motivation, ability, and creativity on the performance of UMKM, it is proper for business actors to pay attention to their business motivation, abilities, and creativity to run their business, so that UMKM performance increases and as an effort to achieve goals. This study aims to determine the effect of business motivation, ability, and creativity on the performance of UMKM. The method used is multiple linear regression analysis. The total sample of all convection and doll UMKM business actors is 41 people. The results showed that simultaneously and partially the variables of business motivation, ability, and creativity had a positive and significant effect on the performance of convection UMKM and dolls Kec. Caringin Bogor Regency. Keywords: Business Motivation, Ability, Creativity, UMKM Performance

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