PENGARUH PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN JASA TRANSPORTASI BUS PARIWISATA PADA PT. ACM MAHADAT TRANS KOTA BOGOR

Anggraini, Sefrida Shella (2021) PENGARUH PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUASAN KONSUMEN JASA TRANSPORTASI BUS PARIWISATA PADA PT. ACM MAHADAT TRANS KOTA BOGOR. Skripsi thesis, Universitas Djuanda Bogor.

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Abstract

THE EFFECT OF PRICE PERCEPTION, AND PROMOTION ON CONSUMER SATISFACTION OF TOURISM BUS TRANSPORTATION SERVICES AT PT. ACM MAHADAT TRANS CITY BOGOR ABSTRAK Consumer satisfaction is an emotional assessment of consumers after consumers use a product or service, where the expectations and needs of consumers who use it are met. Given the magnitude of the influence of price perception and promotion, it is appropriate for companies to pay attention to price perceptions and promotions carried out by the company, so that customer satisfaction increases and as an effort to achieve company goals. This study aims to determine the effect of price perception, and promotion on consumer satisfaction. The method used is multiple linear regression analysis. The total sample amounted to 55 consumers. The results showed that simultaneously and partially the variables of price perception and promotion had a positive and significant effect on consumer satisfaction at PT. ACM Mahadat Trans. Keywords: Price Perception, Promotion, Consumer Satisfaction

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