The Challenge of Pro-poor Culinary Tourism Development: An Analysis of the Indonesian Government's Promotion Website

Purnomo, Agustina Multi The Challenge of Pro-poor Culinary Tourism Development: An Analysis of the Indonesian Government's Promotion Website. NHIJ.

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Abstract

Purpose of the study: This study aims to explain the challenge of pro-poor culinary tourism development in Indonesia based on tourism promotion on the government's official website Design/methodology: The qualitative content analysis was used to analyze 224 articles on the government's official tourism promotion website. The researcher processed it by counting the presence of the information. The data analysis is based on code 1 for the information appearance and 0 for the absence of the information. The number of information presentations indicated the government's focus. Findings: The government should have put pro-poor culinary tourism development as their focus. The provision of optimal benefits for the poor was not reflected in the promotion of culinary tourism on the government's official website. The challenge for the pro-poor culinary tourism development of the Indonesian government is to translate the goals of tourism development into adequate tourism promotion. Research limitations/Implications: The research limitation was that the researcher did not confirm the data through interviews with the website managers. Further research is recommended to conduct interviews with website managers to explain the reasons for choosing information posted on the website. Novelty/Originality of the study: There was limited research on the government's official culinary tourism promotion website. This study contributed to comprehending what the government should do to promote culinary in the poor alleviation context.

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