POSSIBILITY OF INCLUSIVE TOURISM DEVELOPMENT FOR THE URBAN POOR: CONTENT ANALYSIS OF TOURISM POLICIES, PUBLICATIONS AND PROMOTIONS IN BOGOR CITY

Purnomo, Agustina Multi POSSIBILITY OF INCLUSIVE TOURISM DEVELOPMENT FOR THE URBAN POOR: CONTENT ANALYSIS OF TOURISM POLICIES, PUBLICATIONS AND PROMOTIONS IN BOGOR CITY. The 5th Bogor International Conference of Social Science 2021.

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Abstract

The number of the urban poor is still a development problem in Bogor City. Tourism development has the potential to overcome the problem of poverty in society. This study aims to find how the contents of the text of tourism development policy documents, publications and tourism promotions indicate the involvement of the urban poor in building inclusive tourism. This research used the content analysis method to the text of tourism development policy documents, publication documents and official promotions of the Bogor City government. The results of the analysis of the contents of the policy documents showed that the two policy documents have not clearly defined who the urban poor are and how to involve the urban poor in tourism development. The link between tourism development and the involvement of the urban poor is listed indirectly through the development of the creative economy. Publication and promotion documents included government-owned and large-capital private tourism objects as priorities for the publication and promotion of city tourism. Tourism objects that can involve the urban poor are not a priority for publication and promotion. The city government handled the most potential tourism objects involving the urban poor as informal businesses vulnerable to control. The results showed that inclusive tourism development is still not possible in the content of policy documents, publications and tourism promotion in Bogor City.

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