Analisis Pengaruh Orientasi Keweirausahaan dan Pasar serta Inovasi terhadap Kinerja Ekonomi Produktif Kelompok Usaha Bersama (UEP KUBe) di Kota Bukittinggi Sumatera Barat KELOMPOK USAHA BERSAMA (UEP KUB

Ch, Irwan and Andari, Titiek T and Mukmin, Mas Nur (2020) Analisis Pengaruh Orientasi Keweirausahaan dan Pasar serta Inovasi terhadap Kinerja Ekonomi Produktif Kelompok Usaha Bersama (UEP KUBe) di Kota Bukittinggi Sumatera Barat KELOMPOK USAHA BERSAMA (UEP KUB. Jurnal Sosial Humaniora, 11 (1). pp. 40-51. ISSN 2550-0236

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Abstract

Micro, Small and Medium Enterprises greatly contribute to the Indonesian economy, both in terms of the number of business units, employment and contribution to Gross Domestic Product (GDP), one of which is the Productive Business Group (UEP KUBe) Productive Economic Business. The purpose of this study is to analyze and understand the effect of entrepreneurial marketing (Entrepreneurship Orientation and Market Orientation and Innovation) on Financial Performance using SEM (Structural Equation Model) data analysis techniques. The results showed that entrepreneurial marketing, consisting of Entrepreneurship Orientation, Market Orientation, and Innovation had a significant effect on the Financial Performance of Productive Economic Business Joint Business Groups (UEP KUBe). For Entrepreneurship Orientation and Market Orientation, the positive effect is in improving Financial Performance. Innovation has a negative influence on Financial Performance, this is due to the Productive Economic Business Joint Business Group (UEP KUBe) is a Micro, Small Business, while innovation requires costs, which of course will negatively affect Financial Performance (especially in the short term).

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